What is True Colors?
True Colors is a simple model of personality identification for people of all ages that
improves communication through recognition of a person's true character. Utilizing
the colors of orange, gold, blue and green to differentiate four basic personality types,
True Colors becomes an uncomplicated language for every individual to convey
complex ideas very simply
The core of the system identifies intrinsic values, motivations, self-esteem, sources of
dignity and worthiness, causes of stress, communication styles, listening styles,
non-verbal responses, language patterns, social skills, learning styles, environmental
motivators, cultural appeal, negative mental states, relationship orientation and ethical
behaviors.
improves communication through recognition of a person's true character. Utilizing
the colors of orange, gold, blue and green to differentiate four basic personality types,
True Colors becomes an uncomplicated language for every individual to convey
complex ideas very simply
The core of the system identifies intrinsic values, motivations, self-esteem, sources of
dignity and worthiness, causes of stress, communication styles, listening styles,
non-verbal responses, language patterns, social skills, learning styles, environmental
motivators, cultural appeal, negative mental states, relationship orientation and ethical
behaviors.
A Brief History
Founded by Don Lowry in 1978 and based on principals of Myers-Briggs and the work
of David Keirsey, True Colors has been used by all ethnic group, translated into nine
languages and is not gender-specific.
True Colors International has been delivering services in business, public education,
government, non-profit, family and community settings. Designed to be simply infused
through a large variety of methods including entertainment, seminars and
technology/internet, the True Colors approach has been experienced by millions of
people world-wide.
Clients include many Fortune 500 companies, large public school districts, respected
higher education institutions, government agencies and military. All of which testify to
the benefits of True Colors
Founded by Don Lowry in 1978 and based on principals of Myers-Briggs and the work
of David Keirsey, True Colors has been used by all ethnic group, translated into nine
languages and is not gender-specific.
True Colors International has been delivering services in business, public education,
government, non-profit, family and community settings. Designed to be simply infused
through a large variety of methods including entertainment, seminars and
technology/internet, the True Colors approach has been experienced by millions of
people world-wide.
Clients include many Fortune 500 companies, large public school districts, respected
higher education institutions, government agencies and military. All of which testify to
the benefits of True Colors
True Colors Reliability & Validity
In an effort to ensure the ongoing quality of True Colors programs and products,
research experts conducted reliability and validity research with 416 participants from
1998 through 2002. The research has shown that True Colors had significant construct
validity when measured against MBTI and DiSC.
The ten concepts identified as underlying the True Colors program, assessments and
products were judged as being highly accurate by study participants in predicting and
assessing their behavioral characteristics and preferences. True Colors showed
considerable merit in precisely assessing and defining psychological types and
temperament theory. The True Colors Word Cluster proved to be highly successful in
helping individuals determine their temperament types and personality preferences.
You can contact www.true-colors.com for a complete research report.
In an effort to ensure the ongoing quality of True Colors programs and products,
research experts conducted reliability and validity research with 416 participants from
1998 through 2002. The research has shown that True Colors had significant construct
validity when measured against MBTI and DiSC.
The ten concepts identified as underlying the True Colors program, assessments and
products were judged as being highly accurate by study participants in predicting and
assessing their behavioral characteristics and preferences. True Colors showed
considerable merit in precisely assessing and defining psychological types and
temperament theory. The True Colors Word Cluster proved to be highly successful in
helping individuals determine their temperament types and personality preferences.
You can contact www.true-colors.com for a complete research report.
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